Google Ads Management & PPC Services
Generate More Enquiries. Waste Less Ad Spend.

Google Ads can generate enquiries quickly. It can also burn through your budget just as quickly if the targeting, tracking and conversion journey aren't right.

Axcellerate helps UK businesses get more from Google Ads and paid search by focusing on the right searches, the right people, the right landing pages and accurate conversion tracking.

We don't simply set up campaigns and leave Google to figure out the rest. We look at what's being searched, what you're paying for, what happens after the click and which enquiries actually have commercial value.

The objective isn't more clicks. It's more of the right enquiries for your money.

What's Included in Our PPC Management

Our Google Ads management can include:

• Campaign strategy and structure
• Keyword and search intent research
• Ad creation and testing
• Negative keyword management
• Bid and budget management
• Conversion tracking
• Search term analysis
• Landing page recommendations
• Ongoing campaign optimisation
• Performance reporting

We look at the complete journey:

Search → Ad → Click → Landing Page → Enquiry

Because getting someone to click your advert is only the beginning.

Stop Wasting Money on the Wrong Clicks

One of the biggest problems with Google Ads isn't getting clicks.

It's paying for clicks from people who were never going to become customers.

We analyse search terms, targeting, campaign performance and conversion data to identify where your budget is being wasted.

And if the problem isn't Google Ads, we'll tell you.

Sometimes the answer is better targeting.

Sometimes it's a better landing page.

Sometimes it's fixing your conversion tracking.

And sometimes you shouldn't spend more on Google Ads at all.

The goal is better marketing, not a bigger Google Ads bill.

Why Axcellerate?

You don't need a massive agency to manage your Google Ads.

You need someone who understands how paid search fits into the wider marketing and sales process.

With 25+ years of marketing experience, I've worked with major brands and managed significant marketing budgets. That experience means we look beyond clicks and impressions and focus on what actually matters to the business.

Your Google Ads need to work with your:

• Website
• Landing pages
• SEO
• Sales process
• Conversion tracking
• Customer value

Marketing should generate business, not just keep you busy.

Google Ads for UK SMEs

Axcellerate works with small and medium-sized businesses that want to generate more enquiries without wasting money on poorly targeted advertising.

We can help if you're:

• Starting Google Ads for the first time
• Getting clicks but not enough enquiries
• Generating poor-quality leads
• Spending too much on irrelevant searches
• Unsure whether your campaigns are properly tracked
• Managing an account that isn't delivering what you expected

Whether you need an existing account audited or want campaigns built properly from the start, we'll focus on what your business actually needs.

Google Ads doesn't have to work in isolation. For businesses looking to build longer-term organic visibility alongside paid search, we also provide Local SEO to help improve visibility in Google Search and Google Maps.

Frequently Asked Questions

How much does Google Ads management cost?

The cost depends on the complexity of your campaigns, advertising budget and level of management required. We don't believe every business needs the same PPC package, so we'll recommend an approach based on what you're actually trying to achieve.

How much should I spend on Google Ads?

There isn't a universal answer. Your budget needs to reflect your market, competition, average customer value and expected conversion rate. We'll help you establish what level of investment makes commercial sense for your business rather than simply encouraging you to spend more.

Can you manage my existing Google Ads account?

Yes. We can audit your existing Google Ads account, identify wasted spend and opportunities, and recommend what needs to change. If the account is fundamentally sound, we'll improve it rather than automatically rebuilding everything.

Why am I getting clicks but no enquiries?

There are several possible reasons. You could be targeting the wrong searches, attracting irrelevant traffic, sending visitors to the wrong landing page, have a poor conversion journey or have inaccurate conversion tracking. We look at the complete journey from search to enquiry to identify where potential customers are being lost.

Can you set up conversion tracking?

Yes. We can help set up and check conversion tracking across Google Ads, Google Tag Manager and GA4, including website forms, thank-you pages and other lead actions. The aim is to make sure you're measuring genuine enquiries rather than simply counting clicks.

Is Your Google Ads Budget Working Hard Enough?

If you're getting clicks but not enough enquiries, spending more isn't necessarily the answer.

Let's look at what's working, what's wasting money and where you're losing potential customers.

Get Your Google Ads Audit