Fractional Marketing Packages
The "Startup Amplifier" (Marketing Strategy Foundation)
You: Ambitious SMEs needing a marketing direction and growth roadmap.
Focus: Brand clarity, go-to-market strategy, and customer acquisition planning.
Core Strategic Engagement:
KICK-OFF Exploration Meeting
On-Site Presence: 4 development meetings per month in your office (or video call).
Full brand messaging audit and market positioning workshop.
Development of a 12-month marketing roadmap (channels, budget, timeline).
Customer persona development and value proposition refinement.
Monthly review of marketing KPIs and ROI analysis,
Tier
1.
The "Growth Accelerator" (Revenue-Focused Marketing)
You: Established SMEs ready to scale marketing efforts and build a brand.
Focus: Multi-channel strategy, campaign planning, and marketing team mentorship.
Core Strategic Engagement:
KICK-OFF Exploration Meeting
On-Site Presence: 6 development meetings per month in your office. (or video call)
Everything in Tier 1, plus:
Integrated marketing campaign planning (digital, print, events).
Mentorship for your in-house marketing team or assistants.
Competitive analysis and market gap identification.
Budget allocation strategy to maximize customer acquisition cost efficiency.
Tier
2.
The "Enterprise Command" (Fractional CMO Leadership)
Target: High-growth or enterprise businesses requiring C-suite marketing expertise.
Focus: Brand transformation, market expansion, and investor-grade strategy.
Core Strategic Engagement:
Kick-Off Discovery Meeting (usually 2 hours)
On-Site Presence: 8 development meetings per month in your office. (or video calls)
Everything in Tier 2, plus:
Acting as your Fractional Head of Marketing (HOM).
Board-level marketing reporting and investor presentation preparation.
Major brand refresh or repositioning projects.
Strategic oversight of external agencies and creative partners.
Tier
3.
The "Fully Managed"
(The Marketing Architect)
Target: Businesses wanting a total marketing brain trust without hiring a full-time CMO.
Focus: Complete ownership of the marketing function, strategy, and outcomes.
Core Strategic Engagement:
On-Site Presence: Bespoke schedule (12 development meetings per month).
Full integration into your executive leadership team.
Unlimited strategic calls and 24/7 access to your marketing partner.
Ownership of the entire marketing strategy, plan, and performance.
Crisis communications and high-profile campaign oversight.
Tier
4.
Social Media Management
Social media is about connection, not just posting. But between running your business, finding the time to build those connections is tough.
Axcellerate Marketing changes that. We step in as your dedicated partner to turn your channels from a digital brochure into a revenue-generating asset. We handle the content, the community, and the data—ensuring your brand stays top-of-mind 24/7.
The result? A consistent, professional presence that builds trust and drives traffic, without you lifting a finger.
Social Media Management
Tier
1.
"The Essential Setup"
Best for: Businesses with no current social media presence who just want to get online and automate.
Strategy & Setup: Profile setup/optimisation (Bio, Links, Images).
Content strategy consultation (1 hour).
Content Creation: 8 x Static Image Designs or Reels/month.
Canva template creation for your brand.
Publishing: Scheduling and Publishing.
Community Management: None (Accounts are monitored for security only).
Reporting: Monthly performance snapshot.
Tier
2.
"The Growth Builder"
Best for: Businesses ready to post consistently and start interacting with their audience.
Everything in Tier 1, PLUS:
Content Creation: 12 x Content Designs/Posts (Mix of static and video).
Copywriting for all captions.
Community Management: Daily monitoring (Mon-Fri).
Response to comments and direct messages (template responses).
Engagement:Liking and commenting on 5-10 relevant accounts per day (to boost visibility).
Reporting: Bi-weekly performance check-in.
Basic insights on top-performing content.
Tier
3.
"The Engagement Accelerator"
Best for: Businesses who want to be seen as active and approachable, utilising daily touchpoints.
Everything in Tier 2, PLUS:
Content Creation: 12 x Content Designs/Posts (Higher quality graphics/edits).
10 x Instagram/Facebook Stories per week (to maintain top-of-mind awareness).
Graphic design for promotions/sales.
Community Management: Full community management (responding as "the brand").
Proactive engagement (starting conversations in DMs with leads).
Strategy: Competitor analysis report (Quarterly).
Reporting: Weekly summary of engagement and growth metrics.
Tier
4.
"The Full-Service Partnership"
Best for: Businesses looking for an agency-level partnership to drive sales and leads.
Everything in Tier 3, PLUS:
Content Creation: 8-10 x Content Designs/Posts (High-end professional content).
Dedicated photoshoot planning/coordination (if applicable).
GIFs and custom motion graphics.
Advertising: Management of Ad spend (Budget not included, management is included).
Audience targeting and retargeting setup.
Community Management: 24/7 monitoring (if applicable) or extended hours.
Influencer outreach and coordination.
Strategy & Consultation: Monthly 1-hour strategy call (video/phone).
Detailed conversion tracking (tracking leads/sales from social).
Reporting: Comprehensive monthly report with ROI analysis and recommendations for the following month.
